Are you seeking an all-encompassing guide to marketing that will enable you to understand its fundamental concepts and strategies? Look no further; Principles of Marketing 18th Edition offers just such a resource! This latest edition of our best-selling textbook provides all the knowledge you need to become a marketing master. Written in an accessible yet engaging style, this edition covers everything from market segmentation and targeting fundamentals all the way up to cutting-edge digital and social media trends.
Principles of Marketing stands out with its focus on strategy. Instead of providing just another list of tactics, this book shows you how to craft an effective marketing plan aligned with your overall business goals – such as how to identify target audiences, craft engaging messaging campaigns, and assess campaign efficacy. Another key strength of this book lies in its focus on real-world examples. You will encounter case studies and illustrations throughout its chapters showing successful companies employing principles and strategies from your lessons – helping make sure it feels relevant rather than abstract or theoretical.
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- Publisher: Pearson; 18th edition
- Publication date: January 2, 2020
- Language: English
- Page length: 736 pages