The Strategic Management 5th Edition by Frank Rothaermel is the perfect choice for strategic-minded professionals and students who want to stay ahead of the curve. This comprehensive book gives a detailed overview of the most important aspects of strategic management, from the basics of strategic planning to the most up-to-date information on corporate governance.
- Publisher: McGraw-Hill Interamericana de España S.L.; 5th edition
- Publication date: February 9, 2021
- Language: English
- Page length: 1560 pages
- File Size: 20 MB
The fifth edition is completely updated with new topics and content, including an expanded discussion of the political and legal environment of business, the impact of globalization, and the role of technology in strategic management. It offers a comprehensive review of the six major components of strategic management: environmental scanning, strategy formulation, strategy implementation, evaluation and control, and international strategy. The book also includes an in-depth examination of the strategic management process and the tools used to implement it.
In addition, you’ll find a wealth of case studies and insights into the strategic decisions of real-world companies, as well as practical advice on how to create and maintain competitive advantages. The fifth edition also features the most recent research findings, data, and analysis, giving you the knowledge and tools to succeed in today’s rapidly changing business world.
The Strategic Management 5th Edition by Frank Rothaermel is essential reading for any strategic-minded professional or student. With its comprehensive coverage, detailed insights, and real-world examples, this book will help you stay ahead of the competition.